Identifying The Many Rewards Of Article Marketing

Author: Jerilyn Villa

If you're a newbie to the online marketing world, you may find it difficult to understand how articles can help your business. Articles are a very popular marketing method, and there are many reasons for this. Following are some of the main benefits you'll discover if you use articles to promote your site or online business.

With online article marketing, you write a quality article and submit it to either an article site or a niche site. Your article ends with an author information box which contains a link to the location of your choice. Search engines put a great deal of weight on these articles when it comes to determining where your website ends up on the results pages. This is due to the fact that article submission sites, on the whole, are held in high esteem by search engines. Getting an article on one of these sites that already has an established high ranking on a search engine will lend more authority to your site. Furthermore, if the article is timeless, it will circulate around the Internet for years. This increases your link exposure and gives others time to link to your article or site. High quality backlinks are the backbone of SEO. The more articles you submit to these highly-ranked article submission sites, the higher your ranking will be with the search engines.

Articles on submission sites will often rank higher in a search than a regular site that has not yet been optimized. Reputable article submission sites are held in high esteem by the search engines. If your article does well on the search engine, your link will be viewed by more people. This means more visitors for your site.

A well-written article will attract people to your site. They will seek out and click the author link to garner more of your wisdom. You can set the link to the location of your choice. If you send it to a newsletter subscription form, you will grab emails from interested readers while your article is fresh in their minds. You can then redirect them to your site to increase your immediate traffic and hopefully establish repeat traffic.

As you write more articles on subjects related to your niche, you can start to become a source readers turn to for reliable information. Once you receive the title of expert, your followers will start to take your advice more seriously. Publish an abundant number of articles to gain name recognition within your niche. Be aware that you do have to make sure your articles are of superior quality, accurate, and mistake-free for people to view them as expert information. If you fill article sites and niche sites with articles laden with errors and fluff, your efforts will be counter-productive.

Lastly, articles can serve as an initial sales pitch to readers. Your article presents people with an introduction to your product or service, and the highly interested will continue through to your site. The interest that began with their search and was enhanced by your article will carry over to your site. People who have already shown an interest in your niche are more apt to turn into customers and repeat visitors. And it's all free.

Giving away free information does not initially sound like a profitable idea. In the end, giving away a free article draws in links, traffic, trust, and a higher search engine ranking. Set your website on the path toward success by writing articles and submitting them to article submission websites.