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You have to find out what it's that your clients or future clients want for in a personal trainer. There are plenty of personal trainers who skip this task and miss their chance to mobile fitness marketing systems lure more business. If you should be wise, you won't repeat their mistakes.
The phrase "research" probably brings to mind men with gray hair and thick glasses who probably haven't had a shower in weeks, poring over dusty old books - in short, mind-numbing tedium. Since you're a mobile fitness marketing, you probably decided on your job because you're passionate about health, action and client contact - maybe not because you want to sit in front of a computer crunching numbers until your teeth hurt.
There's no way around it: if you want success, you will need a marketing plan, and if you need a marketing plan, you may need to research the fitness market. Market research is the only way you will end up able to uncover what your clients look for in a personal trainer, what areas your competitors excel in and what their weaknesses are, and what strategies fitness email marketing you need to bring customers to your door.
