The Way To Keep Site Visitors Returning To Your Website

Creating a personal or business website to promote activities, goods, or services is an important step toward building a viable online presence. Building the site is only the beginning. Your focus needs to include captivating the visitor's attention in such a way that the person revisits your website on a regular basis. How can you do this? There are several different ways this can be accomplished.

The single most crucial component to producing repeat traffic is giving visitors a reason to come back. Make sure you provide regular updates to your site. The meaning of "regular" varies from industry to industry. Depending on the nature of your business, your site may need to be updated on a daily, weekly, or semi-monthly basis.

If you are unable to update it regularly yourself, writers-for-hire can provide you with content.  You can also ask for guest bloggers on your site in return for a link back to their websites and a bit of free publicity.  Some days all your site needs to stay active is a link to a great article, a "coming soon" notice (followed by something actually coming soon), a video link, or a reused article from your site archives.

Interaction is also a powerful tool; the more your visitors are able to interact on your site, the more likely they are to return. Forums are ideal for this purpose. Other ideas include adding a series of posts that entertain, encourage, or educate, complete with question and answer sessions.

The average web user pops onto around three dozen sites daily. Visitors, especially first time visitors, cannot be expected to remember your website's URL link, with all the sites they visit daily. There are several ways to ensure easier site access for your visitors when they want to come back.

Keeping active on social networking sites, such as Facebook and Twitter, is one example of how you can stay connected with your visitors. This will provide them with daily updates and news on events as they unfold, always with easy access to your site. So that users will be encouraged to be your followers and friends, include social media plug-ins on every page. Including "like" and "tweet" buttons, among others, will also make your site more visible to those with whom your visitors network.

Add an RSS feed to ensure that visitors stay connected and receive updates. Allow people who come to your site the option of signing up for a newsletter subscription or site updates.

You cannot always rely on visitors to use the bookmarking option or your subscription form. To help them find their way back to your site, make sure that your post titles and keywords are easy to recall and included in the page URL. Keep your content and page description focused around the keyword, so it will show up on a search. If your site is not optimized, your earlier visitors may find it difficult to find their way back to your site. When visitors are not able to locate your site in the first few attempts, they will quickly seek out other sites to find the relevant information.

If you have a subscription form, use it wisely. Do not send excessive emails that are not requested by visitors. Stick only to what the customers signed up for, such as a newsletter or site updates. You will never gain respect or trust if you hassle them with spam.

Be sure to post superior content continually. Meanwhile, don't be afraid to shake things up a bit now and then. There is nothing like a promotion, regular contests, and the occasional freebie to keep people coming back to your site. At the very least, the thought that they might win a monthly drawing or receive an exclusive subscriber-only promotional discount is enough to keep people subscribed to your newsletter.

If you do not succeed in drawing visitors back to your site, your online presence will never grow. Relevant, new content is one of the top methods of increasing repeat visits. Subscription forms and sharing options will both work to make multiple visits easy. Finally, make your site as appealing as possible to attract return visitors and increase overall visibility and success.