TessiWunderlich891
As evidenced by merely looking at what's on the net, it appears that many marketers and writers don't understand the difference between non-SEO and SEO copywriting. SEO copy is written with a different slant to it because it's optimized for phrases with ranking in the search engines uppermost in mind. Given below are a few simple tips to help you get the most out of your SEO campaign.
To give the search engines a positive impression of your site, and to show you've considered SEO, try to maintain a high content to code ratio. What does this mean for your site? The ratio is determined by comparing the amount of text on your page to the amount of code.
You can find your exact ratio in your webpage's source code. In order to achieve a good, worthy ratio, your code needs to be lower than the code. Your ratio is used by search engines when they determine your site's ranking.
Bullet points, for benefits, are always a good thing to use because they facilitate scanning which is something that all online readers do. Make sure that your content has the bullet points listed out in such a way that your reader doesn't feel any confusion. Bullet points should be used for listing benefits, and then they'll be easier to read because people can quickly scan them. So with bullets your readers will be able to quickly understand your main benefit points. Could there be a benefit to SEO? Search engines view bullet points positively when ranking pages, which means using them would definitely help you boost your search engine ranking.
Your keyword density is something else you will want to watch - it shouldn't be too high or too low. There are many sites that get banned just because they ignore this simple rule. Keep in mind you only need to repeat your keyword if it is needed to clarify a point. When you keep your writing clean and concise, the search engines will have to rank you.
You will not always have an easy time performing proper SEO copywriting. It takes time to actually get your site's content right and make it effective. So go ahead, try it out but make sure you keep the above tips in mind.
