Precisely How Article Marketing Can Fast Track Your Web Business Success

Author: Rayford Ayers

If you've been around the online marketing world for any length of time, you've heard about using articles as a marketing tool. Any online business could benefit from the far-reaching effects of gaining public attention through article sites. The following are a few key benefits of promoting your site with articles.

Search engine optimization, or SEO is currently the hot topic when it comes to online marketing. All website owners strive to have their site listed high on the search engine results page when a person enters their keywords into the search box. A site that does not show up on the first page of search engines will receive little to no search engine traffic. Articles can help you make a better showing on searches. Websites that include relevant backlinks on their pages will be ranked higher by search engines than sites that do not include such links. Typically, any article you submit to an article website will include a link to your website in the area where you put your name and other information. Furthermore, article sites are often viewed by search engines as authority sites, which rank higher than a site the engine does not deem as an authority within its niche. Therefore, a direct one-way link from an authority article site is a great boost for your own site. This is only the tip of the iceberg when it comes to the benefits of article marketing. Excellent articles that are pertinent and provide helpful information can spread like wildfire on the Internet, exposing your link to new traffic every time it is read.

A search engine will likely show the article you wrote for, say, Ezine before it shows your personal site, until you have established authority status and built up enough quality links. People who see your article on the search engine will be exposed to your link. In many cases, people who read your article and find it helpful and informative, will want to know more about you and what you have to offer, and will click on the link to your website. That gives you what every online marketer covets, free traffic. People coming to your site from a related article are already interested in your niche. If your site is top-quality, these people will often become repeat visitors. Repeat visitors are a site's bread and butter.

By writing and submitting numerous articles that are consistently of high quality, you could start to be recognized as an expert in your niche. This is especially true if you focus in a micro-niche and publish on niche sites. Soon your articles and website could be the first place people turn for relevant information related to your niche. It begins with one well-researched, quality article. This translates into credibility in the minds of your readers. This trust makes it easier for you to connect with your readers once they visit your site.

People that read your articles and then visit your site have connected not only with you, but also with your ideas. They are willing to accept your recommendations. As such, they are more likely to want to buy what you have to offer. They are also more inclined to forward links to your site through social media, link from their sites, and become repeat visitors.

Providing information at no charge through articles is an excellent way to make some money. Build links, grow traffic, and encourage confidence in your site by submitting high quality content to article and niche sites. The time you devote to article marketing is time well spent.