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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their cell phone. The purpose of a virtual register is to share your physical location with your friends on the internet so they could have a chance to encounter you face-to-face. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has recently proven itself to be more powerful from a mobile fitness marketing systems standpoint.

Businesses have been quick to use fitness email mobile marketing tool due to the low cost to cost-free operation fee along side its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for countless Facebook users to note that update. In other words every user register acts as an advertisement on Facebook for others to see. (Here can be an example below)