Cultivate Your Business Fairly Quickly Through Article Marketing

Author: Jeanie Carpenter

If you are new to online marketing, you are working hard to establish yourself as an expert in the field. You may be overwhelmed by how to optimize your site for search engines. Equally important and somewhat challenging is building strong backlinks and a steady flow of traffic. Luckily, a marketing method is available that can greatly assist you in achieving these goals. It is online article marketing.

Search engine optimization, or SEO is currently the hot topic when it comes to online marketing. The goal of optimizing your site for search engines is to have it show up well when someone searches for your topic or keyword. Regardless of how great a website is, if it does not show up high on the results list, very few visitors will get to the site from a search engine. You can achieve a higher search engine ranking through article marketing. Sites with substantive backlinks receive more credibility from search engines than those without. Article sites generally allow you to post a link to your own site in the author box. Certain article websites receive a high ranking from search engines because they are considered sites that provide highly relevant information. As such, having a link to your website on an article site is an excellent way to make it rank higher as well. This is only the tip of the iceberg when it comes to the benefits of article marketing. Excellent articles that are pertinent and provide helpful information can spread like wildfire on the Internet, exposing your link to new traffic every time it is read.

It is easier to get your article ranked well on a search engine than to push your site to the top. Reputable article submission sites are held in high esteem by the search engines. If your article does well on the search engine, your link will be viewed by more people. The more often your link is seen, the more often people will go to your site.

When readers come across a solidly constructed, logical article, they frequently click through the link to get more information. You have the option of directing that link wherever you like. Some options include subscription boxes or sales landing pages. At this point, you can send them to your homepage where they can find what they need right away.

There is an additional benefit to article marketing that many don't even consider. When you get your name out there through the submission of many articles, readers will start to turn to you as an authority on your topic. People will eventually begin seeking you out for your insight and perspective. Your reputation will skyrocket and your relationship with your readers will be solidified. The advantages of having a committed, trusting following within your niche cannot be overestimated.

Anyone who is reading an article written by you probably already knows a bit about your niche. They have also connected the topic to you, as the article author. By continuing to your site, they are showing an even higher level of interest. An actively interested visitor to your site has already partially committed to your site. They are more likely to subscribe to your newsletter, follow your blog, or buy your product or service.

Article marketing is one time when giving your information away free can yield substantial returns. Using articles to give people relevant and accurate information they need will, in turn, give you what you need in backlinks, more visitors, and expert status. The returns will surpass the investment.