BlosserSheehy420

When people start to develop a Personal training Business they just want to get personal training customers... nothing fancy. Just clients... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

If you do every other read up on marketing (which I recommend you do) you'll hear that you have to specialise and "If you attempt to appeal to every one, you'll appeal to no one" these kinds of sayings have truth but aren't very useful for you when you are getting started so I'll try to expand on them to give it more meaning in your marketing

When you generalise (try to appeal to everyone) you:

Have no real focus in your personal trainer marketing programs, your materials certainly are a little woolly and do not address a certain program that your potential client base has

You may not know where to start along with your marketing yourself as a personal trainer if you help anyone who would like to tone up and shed weight, where do you go? But in the event that you help bodybuilders with their 16 week contest preparation, or office workers with back pain, or first time half marathon runners with their 12 week training, or new mums with fat loss. You can find out where they congregate online and offline, write your marketing in accordance with them and allow it to be specialist